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It’s All About Google

Friday, 24 July 2009

Last time I tried to show you where the marketing world is trending to.  Surprisingly I had  less responses than normal (?).  Right at the moment MOST of YOUR customers (suppliers etc) seeking to find you or check you out – INITIALLY put something into GOOGLE (later a lot go on and check the comments others have posted about you – but that was my message last time).

As it’s ALL about Google, and I’m also using Google (all the time), I thought it timely to look at other things Google can do …. try these ………….

Google Tips

Explicit Phrase
If you are looking for content about internet marketing.  Instead of just typing internet marketing into the Google search box, enclose the search phrase within double quotes.  Example:  “internet marketing”.  This will stop Google displaying results that have internet and marketing in them but not together.

Exclude Words
Let’s say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising.  To do this use the “-” sign in front of the word you want to exclude.  Example Search:  internet marketing -advertising

Numeric Ranges

This is a rarely used, but very useful.  Let’s say you want to find results that contain a range of numbers.  You can do this by using the X..Y modifier.  This type of search is useful for years, prices (as shown below) or anywhere where you want to provide a series of numbers.  Example:  portable hard drive $150..$200

Calculator
The next time you need to do a quick calculation, instead of bringing up the Calculator application, you can just type your expression in to Google.  Example: 80*5.5

Word Definitions
If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.  Example: define:plethora

Convertor
Google will convert almost any form of measurement or currency to whatever you specify.
Example:Convert 100 feet to metres
Example:Convert: 100 AUD to USD (try it – it’s NEAT ?)

In this busy World I hope these have helped.

MikeO


*Source: Google Library*

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